The file is temporarily not accessible. Please try later!


The current file is MB in size and your download remaining (MB) is not sufficient.

Your monthly download limit(150MB) will reset 12:01 a.m. GMT on the 1st of each month.


Considering bandwidth cost, WELOVEAD provides limited free download service.

Please notice the following before downloading the file.

Befor Download MB
File size MB
After download MB


Due to busy traffic of our server for this moment, please wait seconds before you are able to download again.

El Patio Can Design

El Patio Can Design | Newfangled Brew Works | Quench
Download Download JPG | 2052x3000px
Industry: Alcoholic drinks
Style: Minimalism

quench’s job was to create a visual identity for upstart brewery Newfangled and its full suite of products that encapsulated the attitude and style of the brewery, and the beer itself. Known for its quirky, modern, fun, and laid-back atmosphere nestled in a modern, autonomous neighborhood, Newfangled is an anchor where friends, neighbors and locals enjoy new takes on traditional beer recipes. Its inaugural beer, El Patio, is meant to be enjoyed wherever relaxation and sunshine meet.


Additionally, the packaging needed to help establish and differentiate Newfangled Brew Works as makers of complex, flavorful, and delicious craft beer without pretense, and make El Patio stand out in a massively cluttered environment in a meaningful and alluring manner.


From the name and copy to the art of the packaging, Newfangled wanted to invoke the essence of togetherness. We couldn’t think of a better way to convey this than portraying the memories often shared over a summer beer. This is exactly why El Patio features two buddies “cheersing” each other as the sun sets in front of them.


Vibrant colors, sunsets and friends enjoying the moment. That's the feeling evoked by casual beverages on the patio, exactly what we aimed to capture with the El Patio packing design.

“Being able to help launch a brewery and its array of products falls into the space of business meeting passion,” says quench Executive Creative Director Bill Starkey. “We are giddy with what we helped craft here, and beyond proud of it—notably what we did with El Patio and the emotive, inspiring and alluring nature of it."
Executive Creative Director:
Creative Director:
Latest Updated