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Back to Vinyl – The Office Turntable

Back to Vinyl – The Office Turntable | Kontor Records | Ogilvy
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basics
Industry: Media & Publishing
Media:Cyber
Market:Germany
Style: Minimalism
descriptioncnen
Kontor wanted to promote the new Boris Dlugosch track. But they were targeting the world’s most un-impressible audience: agency creative directors. We had to find a way to get through to every single one of them, so that they would actually listen to the new Kontor release. Just like every good DJ knows – the answer is real vinyl. Together with vinyl disc, we mailed a ‘turntable’ – made from envelope and a QR code. The combination of smart modern technology with retro cool technology achieved this beautifully and struck a real chord with creative directors. Analogue fun with digital device.
credit
Brand:
Agency:
Chief Creative Officer:
Executive Creative Director:
Copywriter:
Art Director:
Account Manager:
Other credit:Technical Director: Jens Steffen
Creative Assistant: Daniel Siegel
Creative Assistant: Esra Bueyuekdoganay
Head of Project Management: Hanna Von Schultz
Awards Coordinator: Toma Soare
Audio Video Support: Matthias Rewig
awards
D&AD 2014
In-Book Mobile Marketing
Mobile Interaction & Experience
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