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The Immunity Charm

The Immunity Charm | Ministry of Public Health, Islamic Republic of Afghanistan | McCann Erickson
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basics
Industry: Professional & Public services
Media:Direct Market
Market:India
Style: Minimalism
descriptioncnen
The Immunity Charm is the immunisation history of a child, worn by the child. It creates a direct communication between infants' doctors and parents. Borrowing from an Afghan tradition itself, a modified evil-eye charm was used to spread the message of immunisation amongst Afghan communities.
credit
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Other credit:Entrant Company: McCANN WORLDGROUP INDIA, Mumbai, India
Advertising Agency: McCANN HEALTH, New Delhi, INDIA
Media Agency: McCANN HEALTH, New Delhi, INDIA
Additional Company: GLOBAL HEALTH CONSULTING, Washington, USA
Executive Chairman & Regional ED AP, Prasoon Joshi, McCann World Group
National Creative Director, Prateek Bhardwaj, McCann Worldgroup
Senior Vice President & Country Head (India), Dr. Harshit Jain, McCann Health
Senior Medical Advisor, Dr. Daniel J Carucci, McCann Global Health
President, McCann Global Health, Andrew Schirmer, McCann Health
Creative Team Leader, Vaibhava Bhatnagar, McCann Worldgroup
awards
D&AD 2018
Graphite Pencil Creativity for Good
Design/Not for Profit
D&AD 2018
Graphite Pencil Media
Use of Direct
D&AD 2018
Wood Pencil Direct
Direct Product & Service
D&AD 2018
Wood Pencil PR
In-Market Campaign
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