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Sponsor the White House

Sponsor the White House | Vanish | Euro RSCG
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basics
Industry: House, Garden & Pets
Media:Ambient & Interactive
Published:Jul., 2011
Market:Australia
Style: Minimalism
descriptioncnen
Detergent advertising isn’t known for getting people talking. So at the height of the U.S. debt crisis, Vanish Napisan sent a delegation to Washington D.C. with a giant cheque for $25million to sponsor the most famous white building in the world: the White House. In five days we created 12 online films as we lobbied media, politicians, celebrities and the American public. Of course, President Obama was always going to say no. When he did, we used the publicity to kick-start our real campaign – a nationwide promotion culminating in Vanish Napisan sponsoring an Aussie family’s ‘white house’ instead.
credit
Brand:
Agency:
Executive Creative Director:
Copywriter:
Art Director:
Account Supervisor:
Account Manager:
Producer:
Director:
Editing:
Sound Design:
Post Production:
Other credit:Creative Team: Peter Maniaty/Scott Sparks/Gavin Maloney
Head Of Tv: Monique Pardavi
Tv/Online Producer: Amy Friend
General Manager: James Wright, Red Agency
Pr Us: Us Activity Supported By Grayling Washington Dc And Cake/Workman Ent
Online: Heather Gavin, Cutting Edge
Field Producers: Brian Hegedus/Anna Marie Pitman, Window Productions/Freelance
Client: Jennifer Osborne, Chris Tedesco, Reckitt Benckiser
Brand Manager: Jennifer Osborne
Marketing Director: Chris Tedesco
Public Relations Manager: James Wright
Public Relations: Red Agency, Grayling Washington DC, Cake/Workman Entertainment New York
Head of Broadcast: Monique Pardavi
awards
D&AD 2012
In-Book Direct
Direct Response/Ambient
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