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Collection of Poophemisims

basics
Industry: Beauty & Health
Media:Radio
Market:South Africa
Style: Minimalism
descriptioncnen
EntrySummary

“Poophemisms” are a play on euphemisms, which use mild or roundabout expressions to refer to something considered too unpleasant or embarrassing to mention directly.
BriefExplanation

Constipation is embarrassing, no one wants to refer to it directly, and yet it is a common ailment many suffer from. How can Gui Ling Yuan Fang Herbal Tea, which specialises in products that relieve occasional constipation, make the topic less awkward?Enter Poophemisms. A series of humorous, whimsical phrases that refer to the problem of constipation in an indirect, tongue-in-cheek way – thereby making light of an awkward topic. Each radio spot features a well-spoken, elderly gent reading out a series of ‘poophemisms’ which humorously indirectly refer to constipation, thereby making light of a normally awkward topic.
BriefWithProjectedOutcomes

n/a
ScriptInEnglish
credit
Brand:
Agency:
Chief Creative Officer:
Creative Director:
Copywriter:
Other credit:Entrant Company: Y&R SOUTH AFRICA, Cape Town, South Africa
Additional Company: Y&R, Hong Kong, HONG KONG
awards
Cannes Lions International Festival of Creativity 2017
Bronze Health & Wellness
Nutraceuticals
Cannes Lions International Festival of Creativity 2017
Bronze Radio
Script
Cannes Lions International Festival of Creativity 2017
Shortlist Health & Wellness
Nutraceuticals
Cannes Lions International Festival of Creativity 2017
Shortlist Radio
Casting & Performance
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