The Best Job in the World
share |
Post comment |
basics | |
Industry: | Transport & Tourism |
---|---|
Media: | Ambient & Interactive |
Published: | Jan., 2009 |
Market: | Australia |
descriptioncnen |
To raise awareness of the Islands of the Great Barrier Reef Philosophy/Solution We created "The Best Job in the World" - Islands caretaker working for Tourism Queensland. It's not a gimmick - it's a real job exploring the islands and reporting back through online blogs, photos and video diaries. We placed simple press ads in traditional recruitment and fed the world's media a "good news" story in a time of rising unemployment. Results More than $US100M worth of media coverage (from a budget of $US1.2M) In 56 days Islandfreejob had 6.849.504 visitors 34.684 applicants from 21 countries |
credit | |
Brand: | |
---|---|
Agency: | |
Creative Director: | |
Copywriter: | |
Art Director: | |
Planner: | |
Other credit: | Adam Ford, Jason Kibsgaard, Darren McColl, Edwina Gilmour, Anne-Maree Wilson |
Link: | http://www.ourawardentry.com.au/bestjob/ |
Latest Updated
Loading...