The Best Job in the World
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| basics | |
| Industry: | Transport & Tourism |
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| Media: | Ambient & Interactive |
| Published: | Jan., 2009 |
| Market: | Australia |
| descriptioncnen |
| To raise awareness of the Islands of the Great Barrier Reef Philosophy/Solution We created "The Best Job in the World" - Islands caretaker working for Tourism Queensland. It's not a gimmick - it's a real job exploring the islands and reporting back through online blogs, photos and video diaries. We placed simple press ads in traditional recruitment and fed the world's media a "good news" story in a time of rising unemployment. Results More than $US100M worth of media coverage (from a budget of $US1.2M) In 56 days Islandfreejob had 6.849.504 visitors 34.684 applicants from 21 countries |
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| Other credit: | Adam Ford, Jason Kibsgaard, Darren McColl, Edwina Gilmour, Anne-Maree Wilson |
| Link: | http://www.ourawardentry.com.au/bestjob/ |
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