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Bentley Burial

basics
Industry: Public interest & Non-profit
Media:TV & Cinema
Market:Brazil
Style: Minimalism
descriptioncnen
People are not shocked by the burying of organs. But they are by the burying of a luxury car. To change that, we asked a famous and eccentric Brazilian billionaire, Chiquinho Scarpa, to post on his Facebook page that he would bury his Bentley in the yard of his mansion. The impact was huge. People were revolted and the media criticized his decision. An actual burial ceremony followed, with the media broadcasting live to the whole country. After placing the car into the grave, he stopped the burial and the organs donation campaign was revealed – organs donations increased by 31.5% in 1 month.
credit
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Agency:
Chief Creative Officer:
Executive Creative Director:
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Editing:
Sound Design:
Other credit:Account: Pablo Arteaga/Ricardo Forli/Junior Bottura/Luisa Prado/Carolina Younis
Media: Fernando Sales/Daniela Franco/André Massuda/Bruno Buosi
Event Producer: Toninho Ciampolini
awards
D&AD 2014
Nomination Integrated & Earned Media
Earned Media Campaigns
D&AD 2014
Nomination Outdoor Advertising
Ambient
D&AD 2014
In-Book Direct
Direct Response/Ambient
New York Festival International Advertising Awards 2014
First Prize Public & Media Relations
Public & Media Relations
New York Festival International Advertising Awards 2014
Second Prize Creative Marketing Effectiveness
Social Media & Viral Marketing
New York Festival International Advertising Awards 2014
Third Prize Direct & Collateral
Social Media
New York Festival International Advertising Awards 2014
Third Prize Innovative
Interactive
New York Festival International Advertising Awards 2014
Third Prize Integrated
Public Service
New York Festival International Advertising Awards 2014
Third Prize Integrated
Collateral & Direct
The Kinsale Shark Awards 2014
Gold Digital
Best campaign using 3 or more media formats
The Kinsale Shark Awards 2014
Gold Integrated
Social media
The One Show 2014
Bronze Pencil Public Service Experiential Advertising
Experiential
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