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Tomorrow's News

basics
Industry: Public interest & Non-profit
Media:Promotion & Event
Market:United States
Style: Minimalism
descriptioncnen
EntrySummary
Sandy Hook Promise is an organization started by the parents of the victims of the Sandy Hook Elementary shooting, which occurred in Newtown, Connecticut, USA, five years ago. The group believes gun violence is preventable when you know the signs of someone who might become a violent offender. With 93 people killed daily by guns in the U.S., many feel helpless in the fight against gun violence. So, Sandy Hook Promise wanted to empower students, parents and teachers by telling them they can stop the next shooting if they know the warning signs. Worth noting is that this film first aired in December, 2017 — two months before the recent, tragic shootings in Parkland, Florida.
BriefExplanation
Our online film, “Tomorrow’s News,” shows a fictitious TV news report about a shooting expected to happen tomorrow. In the film, witnesses, first responders and acquaintances of the shooter all speak about the tragedy in the future tense, to stress the shooting’s preventability.
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awards
Cannes Lions International Festival of Creativity 2018
Bronze Film
Online > Not-for-profit / Charity
Cannes Lions International Festival of Creativity 2018
Bronze Film
Innovation > Use of TV / Cinema Film
Clio Awards 2018
Bronze Branded Content
Film
Clio Awards 2018
Bronze Film
Short Form
D&AD 2018
Graphite Pencil Film Advertising
Public Service Commercials
D&AD 2018
Wood Pencil Writing for Advertising
Writing for Digital Marketing
The One Show 2018
Bronze Pencil Direct Marketing
Digital / Social Media & Viral Marketing - Single
The One Show 2018
Merit Branded Entertainment
Online / Short Form - Single
The One Show 2018
Merit Moving Image Craft
Craft - Writing / Single
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