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The Lovers

headlinecnen
Club Internet, you’re in good company.
basics
Industry: Professional & Public services
Media:TV & Cinema
Published:Apr. 27, 2006
Market:France
Style: Minimalism
descriptioncnen
Description / Synopsis


DDB Paris has developed a new multiple media campaign, adapted for the press, television and internet, based around a key consumer problem: enormous telephone bills! A saga of three films will be visible on screens from 27th April. “The Lovers”, “The Call Waiting” and “The Maniac” all continue in the communication territory constructed over the course of more than a year by Club Internet and DDB Paris, by putting the consumer’s experience at the heart of the story.

Context


Club Internet continues to axe its brand-positioning around accompanying support for the consumer by placing this and client relations at the heart of its priorities, as can be seen by its signature: “Club Internet, you’re in good company”. The Brand, which is not afraid to attack the problems anyone might face with the internet and telephone head-on, shows itself to be reassuring, bringing clear answers that are perfectly adapted to each problem, and always working to create an understanding and sense of proximity with its target.

Philosophy/Solution


Club Internet puts forward its ability to help its clients achieve important savings, by proposing as part of its new offer, on top of ADSL up to 24 Mb: - Unlimited calls to landlines in France and internationally (40 countries) - Unlimited calls to Club Internet’s hotline - Transfer out of France Telecom monthly fixed charge (with subscription) … ..for a very advantageous total cost of 24,90 € / month (excluding modem).
credit
Brand:
Agency:
Creative Director:
Copywriter:
Art Director:
Account Manager:
Director:
Other credit:Strategic Planner Grégoire Audidier
awards
Meribel Ad Festival - Central Europe Cristal Awards 2006
Cristal
Humor: Commercial / France
Prix Club des Directeurs Artistiques 2006
2nd Prize
Television Films
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