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Dumb Ways to Die

basics
Industry: Transport & Tourism
Media:Promotion & Event
Market:Australia
Language:English
Style: Minimalism
descriptioncnen
The internet needs feeding. And when you feed it what it wants, it becomes your friend. The Dumb Ways to Die Tumblr site generated huge and immediate viral effect, pushing the campaign onto the front page of the front page of the internet, Reddit.
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awards
D&AD 2013
Nomination Art Direction
Art Direction for Digital Advertising
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