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BURGER KING® IS LAUNCHING THE MOST DEMOCRATIC BURGER ELECTION EVER ORGANISED

basics
Industry: Food
Media:TV & Cinema
Published:Sep., 2019
Market:France
Language:English
Style: Minimalism
descriptioncnen
From September 2nd to October 6th, BURGER KING® sets up a new political meeting in France and launches Democratic Burger: the first 2€ democratically elected burger. For the first time of the brand history, the operation will invite french people to vote for the 2€ burger that they want for the following week. Created by Buzzman, this integrated campaign will certainly run the discussion in french homes.

September 2nd is a founder day for the French democracy. For the first time in the brand history, BURGER KING® France lets its customers decide which promotional product they want!

Indeed, BURGER KING® France decided to invite all the french people to vote on its app in order to weekly elect the burger that will be at 2€ among 8 in the running (Crispy Chicken, Big King®, Big Fish, Whopper®, Chicken Tendercrisp®, Steakhouse, BBQ Cheese & Bacon et Bacon Lover).

This integrated campaign is declined on TV, on web and on local print. We can find the operation in every BURGER KING® restaurants from September 2nd to October 6th.

Leaving that much choice to the French to decide, we haven’t seen that since De Gaulle!
credit
Brand:
Agency:
Executive Creative Director:
Creative Director:
Copywriter:
Art Director:
Account Manager:
Production Company:
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Director:
Sound Design:
Post Production:
Other credit:Vice – President: Thomas Granger
Managing Director: Julien Levilain
Head of Account: Loïc Coelho
Head of Social Media: Loris Bernardini
Social Media Manager: Félix Brunot
Social Media Manager: Arnaud Cherbonnier
Head of Strategic Planning: Clément Scherrer
Head of PR & Communication: Amélie Juillet
PR & Communication Manager: Paul Renaudineau
Head of TV Production: Vanessa Barbel
TV Producer: Benoît Crouet
Rights Management: Dee Perryman
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