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Air Show

Air Show | Plug-ins Multi-electronics store | GMASCO
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basics
Industry: Electronics & Audio-Visual
Media:Print
Published:1999
Market:Dubai, United Arab Emirates
Language:English
Style: Minimalism
descriptioncnen
First conceived as a unique one of its kind, multi-brand electronics store that somewhat kicked off a retail revolution of sorts, owing to its unique approach of technology and knowledge being imparted to customers for a virtually ripe UAE market, the iconic Plug Ins store was launched as part of the Al-Futtaim Group’s plan to combat Jacky's eletronics, Jumbo (Sony), and sharaf DG - theree big players in 1998 in the UAE.
credit
Brand:
Agency:
Creative Director:
Copywriter:
Other credit:Art: Sajan SA, Renold Philip
Client Servicing: Muthanna Muckatira
Client: Julian Smith, Plug Ins, Al-Futtaim Electronics
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