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To The Last Tree Standing

To The Last Tree Standing | Greenpeace | Ogilvy
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basics
Industry: Public interest & Non-profit
Media:Cyber
Market:Poland
Style: Minimalism
descriptioncnen
Białowieża Forest is Europe’s last lowland primeval forest and a UNESCO World Heritage site. When the Polish government authorised logging there, support from new groups was needed. A digital copy of the area was made in Minecraft – 700 sq km area copied from satellite imagery featuring over seven million custom-designed trees. Once it became a hit, it was taken away, giving the audience a taste of what it would feel to lose the real forest.
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awards
D&AD 2018
Yellow Pencil Digital Marketing
Use of Social Media
D&AD 2018
Graphite Pencil Media
Use of Social
D&AD 2018
Wood Pencil Direct
Direct Acquisition & Retention
D&AD 2018
Wood Pencil PR
Use of Digital & Social Media
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