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Perusssian Prices

basics
Industry: Retail & Distribution
Media:Promotion & Event
Style: Minimalism
descriptioncnen
SYNOPSIS
After 36 years, Peru finally qualified to a World Cup. There was just one problem: this tournament took place in Russia, a more expensive country. And with thousands of Peruvian fans doing the impossible to get there, we knew we had to do something for them; so we used our well-known low prices to plan a great idea.
We located the 3 main supermarkets in the cities where Peru was going to play - Saransk, Yekaterinburg, and Sochi – and made a unique agreement with them: to lower their prices, so they could match the ones in Peru. By doing this; Peruvian fans saved plenty of money, and all they had to do was to show their ID.
credit
Brand:
Agency:
Executive Creative Director:
Copywriter:
Art Director:
Account Supervisor:
Account Manager:
Planner:
Production Company:
Director:
Director of Photography:
Post Production:
Other credit:General Creative Director: Sergio Franco / Luciano Leone
Head of Art: Luciano Leone
General Account Director: Alberto Goachet
Post Production Supervisor: Jorge Luis Áviles
Audio Company: Audiopost
awards
Cannes Lions International Festival of Creativity 2019
Gold Brand Experience & Activation
Retail
Cannes Lions International Festival of Creativity 2019
Bronze Brand Experience & Activation
Retail Promotions & Competitions
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