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Real Beauty Sketches

Real Beauty Sketches | Dove | Ogilvy
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basics
Industry: Beauty & Health
Media:Cyber
Market:Brazil
Language:English
Style: Minimalism
descriptioncnen
The biggest barrier to women feeling beautiful is their own self-perception. To prove them wrong, we called in an FBI-trained sketch artist. He interviewed women hidden behind a curtain and used their self-descriptions as the basis of his drawings. Then, he drew portraits from those same women, based on descriptions by random strangers who had met the women during a coffee break. To close, we held an exhibition showcasing the portraits. Women admitted that the portraits from the strangers proved to be more beautiful, happier and accurate.
credit
Brand:
Agency:
Chief Creative Officer:
Executive Creative Director:
Copywriter:
Art Director:
Illustrator:
Account Supervisor:
Advertiser's Supervisor:
Planner:
Production Company:
Producer:
Director:
Other credit:Account Director: Ricardo Honegger/Thiago Lima
Head Of Client Service: Valeria Barone
Head Of Digital: Daniel Tartaro
Project Manager: Wagner Gomes
UXD: Pablo Moura/Fred Celestino
Sound Mix: Sam Casas/Lime Studio
Color Grading: Sean Coleman/Company 3
Editorial Grading: Paul Kumpata/Rock Paper Scissor
Online: A52 Staff/A52
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