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Fight for Territory

Fight for Territory | Lion | DDB
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basics
Industry: Culture, Recreation & Sport
Media:Ambient & Interactive
Market:New Zealand
Style: Minimalism
descriptioncnen
The Lions Rugby Tour was going to New Zealand – a once-every-12-years event. To maximise the publicity, All Blacks sponsor Steinlager found somewhere the fans and teams spent the most time: the airport. It bought every sign, in every terminal, and made them interactive. It then told its rivals Guinness – the Lion's sponsor – that it could have the signs for free. It just had to fight for them.
credit
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awards
D&AD 2018
Wood Pencil Experiential
Out-of-Home
D&AD 2018
Wood Pencil Experiential
Tech Led
D&AD 2018
Wood Pencil Media
Use of Interaction
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