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Anz Pocket Money

Anz Pocket Money | Anz | TBWA
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basics
Industry: Financial & Legal services
Media:Promotion & Event
Market:Australia
Style: Minimalism
descriptioncnen
ANZ Bank wanted to get people talking about financial gender inequality to coincide with International Women’s Day.
To gain a fresh and sharable perspective, a social experiment was captured by a documentary film maker. Brothers and sisters were asked to do chores. We then paid them for the work, but the boys got more than the girls, just like in the real world.
Their spontaneous responses show their sheer indignation at the inexplicable injustice.
credit
Brand:
Agency:
Executive Creative Director:
Creative Director:
Account Supervisor:
Account Manager:
Producer:
Director:
Director of Photography:
Editing:
Sound Design:
Other credit:Planning Director: Kees Kalk
Senior Creative: Chrissy Chrzan,Mark Jones
Regional Group Head: Ricci Meldrum
Digital Planner: Harry Steinhart
Agency & Film Producer: Janine Wertheim
Senior Creative: Rob Hibbert
awards
D&AD 2017
Wood Pencil PR
Creative B2C Campaign*
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