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Black Lines Shakes Up the Cocktail Industry With New Brand Identity By & SMITH

Black Lines Shakes Up the Cocktail Industry With New Brand Identity By & SMITH | Black Lines | & Smith
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basics
Industry: Alcoholic drinks
Media:Design & Branding
Style: Minimalism
descriptioncnen
Black Lines, the expert in premium cocktails on tap, unveils a new brand identity developed in partnership with London-based branding agency & SMITH. Previously known as Hingston + Co., Black Lines is on a mission to change people’s preconceptions of how cocktails are served and experienced, delivering a selection of premium draught cocktails to exacting standards, from classic recipes to more creative serves. Challenging deep-seated conventions in the drinks industry that suggest each cocktail must be handcrafted in front of the drinker, Black Lines has devised a groundbreaking method of delivering an exceptional – and consistent – serve on tap. Kuleen Khimasia, Co-Founder, Black Lines, says: “We want to shake up the category and introduce great cocktails to spaces where drinkers otherwise didn’t expect them to exist or where they couldn’t be executed well enough. “& SMITH delivered a powerful, more contemporary identity that mirrors the artistic and scientific innovation behind each serve, with the energy needed to revolutionise the cocktail industry and challenge drinkers’ preconceptions.”
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