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headlinecnen
Got chocolate milk?
basics
Industry: Food
Media:TV & Cinema
Market:United States
Language:English
Style: Minimalism
visual contents
credit
Brand:
Agency:
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Other credit:Editing Company MacKenzie Culter Sound Design Company Quake Basket
descriptioncnen
Context


Last year, chocolate milk was identified as a petintial way to reduce the tremendous number of consumers who fall-out of the milk franchise during the teen years. However, chocolate milk had its own set of marketing challenges. Among teens, it was not as top-of-mind versus other beverages and was percieved as a "kiddie" drink. It also struggled with limited single serve distribution in stores teens frequent and a small communications budget in comparison to the competion. the communication effort created was able to effectively change perceptions among teens and increase sales of chocolate by over 6.5 million gallons.
awards
Cannes Lions International Festival of Creativity 2002
Shortlist
Effie USA
Gold
Beverages / Non-Carbonated
Latest Updated
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