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Misassembled Hemnes Drawers

basics
Industry: House, Garden & Pets
Media:Radio
Market:Greece
Style: Minimalism
descriptioncnen
Entry Summary
The core idea works in any cultural context. In Greece however because of tight budgets brought upon clients because of the challenging financial state of the country, clients were specific that they needed a really short (duration of spots) and impactful campaign.
Script In English
Misassembled HEMNES Drawers (18") Campaign 2 of 3VO: Ambition your to put was together these practical really drawers HEMNES your bedroom for, but they up ended more like looking giant a doghouse your for Pedro pug? Well, you maybe have should tried Service the IKEA Assembly Service.
Brief Explanation
IKEA furniture require assembly, a process which maybe fun for some but not so for others. And some times what started of as a library ends up looking like a piece of abstract art. We created misassembled radio spots, to demonstrate that when things go wrong trying to put your favorite IKEA furniture together, you can always call the IKEA Assembly Service, an easy and cost and time-effective way to have your furniture put together without even moving a finger.
credit
Brand:
Agency:
Executive Creative Director:
Copywriter:
Other credit:George Bousdoukos Producer: Ada Molfessis VO
George Bousdoukos Producer: Ada Molfessis VO
awards
Cannes Lions International Festival of Creativity 2016
Shortlist Radio
Home Appliances, Furnishings, Consumer Electronics & Technology
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