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basics
Industry: Media & Publishing
Media:Cyber
Published:Sep. 12, 2007
Market:United Arab Emirates
Style: Minimalism
descriptioncnen
Communicate the brand promise of ‘small in size, heavy in content’.




STRATEGY/RELEVANCE: Context-based messaging. Target executives on business portals, where users typically search for news and information (content), and drive traffic to the e-newspaper.

CREATION: The banner dramatically demonstrates the effect of its brand promise ‘small in size, heavy in content’ on the web page, catching the user by surprise




The e-newspaper saw a substantial increase in both number of visits and subscriptions during the event period
credit
Brand:
Agency:
Creative Director:
Art Director:
Design:
awards
Dubai Lynx Awards 2008
Silver
Online Advertising
The Loerie Awards 2008
Bronze
Online Advertising
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