25m2 SYRIA
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| basics | |
| Industry: | House, Garden & Pets |
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| Media: | Direct Market |
| Market: | Norway |
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| Other credit: | Set Designer: Astrid Maria Sætren Agency Producer: Tone Bøygard, Ulla Hennig |
| descriptioncnen |
| 25 m2 of Syria is an apartment at IKEA. But it is not one of the "picture perfect" homes that are usually on display. The apartment is built as a replica of the REAL home of Rana and her family of 9 in Damascus, Syria. We wanted people to really get immersed in the experience. Feel it on their bodies. Understand a little better, what circumstances Syrians live in - and feel the urge to help. And people did. 25m2 SYRIA was covered by hundreds of international news channels and sites, reaching millions of people all over the world. |
| awards | |
 | D&AD 2017 Wood Pencil Direct Direct Response/Ambient |
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