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25m2 SYRIA

25m2 SYRIA | TV-Aksjonen NRK | POL
Download Download JPG | 3000x1687px
basics
Industry: House, Garden & Pets
Media:Direct Market
Market:Norway
Style: Minimalism
credit
Brand:
Agency:
Copywriter:
Art Director:
Design:
Account Supervisor:
Account Manager:
Other credit:Set Designer: Astrid Maria Sætren
Agency Producer: Tone Bøygard, Ulla Hennig
descriptioncnen
25 m2 of Syria is an apartment at IKEA. But it is not one of the "picture perfect" homes that are usually on display. The apartment is built as a replica of the REAL home of Rana and her family of 9 in Damascus, Syria.
We wanted people to really get immersed in the experience. Feel it on their bodies. Understand a little better, what circumstances Syrians live in - and feel the urge to help.
And people did.
25m2 SYRIA was covered by hundreds of international news channels and sites, reaching millions of people all over the world.
awards
D&AD 2017
Wood Pencil Direct
Direct Response/Ambient
Latest Updated
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