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Lead a Muller Life

headlinecnen
Lead a Müller life.
basics
Industry: Confectionery & Snacks
Media:TV & Cinema
Published:Dec., 2004
Market:United Kingdom
Language:English
Style: Minimalism
descriptioncnen
Visuals of many different kinds of people dancing in unsual places. The conclusion shows many of these people eating Muller yogurt ending with the tag line, 'Lead a Muller Life'.




As the number three grocery brand, some might say that Muller are in a strong position, but they have ambitions to grow further. We aim to take them out of the relatively narrow-framed yogurt market which is filled with private labelled competitors and little potential for market share growth.




The convention saw the commoditised competitors competing on rational product benefits. Through disruption, TBWA London and Muller took the brand out of the yogurt market, and into the much more lucrative world of snacking.




The campaign has only recently launched but Muller have had the best January sales figures in its history and received over 800 letters of appreciation for the new campaign.
credit
Brand:
Agency:
Creative Director:
Copywriter:
Art Director:
Production Company:
Producer:
Director:
Editing:
Post Production:
Other credit:Production Company Producer Alex O'Neal
Agency Producer Diane Croll
Editing Company The Whitehouse
Special Effects / VFX Yourick Van Impe
Sound Designer Parv Thind, Jack Sedgwick
awards
The Creative Circle Awards 2005
Bronze
Most Encouraging Change od Advertising Direction
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