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Space Station

Space Station | Macy's | BBDO
Download Download JPG | 3000x1555px
basics
Industry: Retail & Distribution
Media:Design & Branding
Style: Minimalism
descriptioncnen
During the competitive, holiday season, Macy’s launched “Space Station” to stake their claim as a gifting authority.

In the story, a clever girl surprises her astronaut mom with an endearing gift – hidden inside a cardboard doll, called Sunny – which results in a delightful snowfall in space. The wonder of this gift touched the mom character – as well as consumers.

Sunny appeared as a float in the Macy’s Thanksgiving Parade, in store windows, and as a plush toy. The ad earned over a billion impressions and drove a rise in social discussion about Macy’s through Nov. and Dec.
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awards
D&AD 2019
Shortlist Cinematography
Online
D&AD 2019
Shortlist Direction
Online
D&AD 2019
Shortlist Editing
TV Commercials
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