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Newspaper Subscriptions - Social Media, Works With Different Browsers, Instantly Shareable

Newspaper Subscriptions - Social Media, Works With Different Browsers, Instantly Shareable | The Guardian | Oliver
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Industry: Media & Publishing
Media:Outdoor
Market:United Kingdom
Style: Minimalism
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This campaign extols the joy of print — and highlights what our readers tell us they love most about our paper. In a series of posters and tube car panels, we made a gentle nod to digital detoxing, with a softly nostalgic tone, while celebrating the analog experience of the newspaper.
With The Guardian fast approaching the end of a three-year plan to break even - for the first time in over two decades - the success of the campaign was critical.

Outdoor advertisement created by Oliver, United Kingdom for Guardian, within the category: Media.
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