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Calendar of Pain

basics
Industry: Public interest & Non-profit
Media:Direct Market
Published:Jan. 17, 2017
Market:Costa Rica
Language:Spanish
Style: Minimalism
descriptioncnen
Headline:
Calendar of Pain, a calendar that exposes the long wait for medical appointments in Costa Rica

Copy Text:
In Costa Rica citizens wait as long as 9 years for a single medical appointment in public health institutions. Some of them have even died while waiting. That’s why the Calendar of Pain was created, to expose for the first time the medical files of the patients, and to demand a response from the government and the entity in charge of health care in the country.
credit
Brand:
Agency:
Chief Creative Officer:
Creative Director:
Copywriter:
Art Director:
Design:
Other credit:Creative Supervisor: Jonathan Sánchez
awards
Cannes Lions International Festival of Creativity 2017
Shortlist Health & Wellness
Pro-Bono led Education & Awareness
Cannes Lions International Festival of Creativity 2017
Shortlist PR
Public Affairs & Lobbying
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