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70X XC70

basics
Industry: Automotive & Services
Media:Cyber
Market:Netherlands
Language:English
Style: Minimalism
descriptioncnen
To introduce both the all-new Volvo XC70 and Volvo's new brand line "Life is better lived together" we created an online campaign that enables people to have a close look at the XC70 and get involved in a social game at the same time.
The all-new Volvo XC70 brings you to places other premium cars can't. That's why we virtually drove seventy XC70s to the most remote and remarkable places on earth.
Hill Descent Control brought us to the steepest road in San Francisco. Stability Control protected us on an icy square in Saint Petersburg. The spacious load compartment helped us when we were at the world's biggest Ikea.
Then we had a satellite take pictures of our journeys and challenged everybody to spot all 70 cars - using Yahoo Maps, the clues we're providing on the XC70 website and, most important, each other.
credit
Brand:
Agency:
Creative Director:
Art Director:
awards
Golden Award of Montreux 2008
Gold
Automotive
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