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Speeding Emojis

Speeding Emojis | Hyundai | Mullenlowe ssp3
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basics
Industry: Automotive & Services
Media:Design & Branding
Style: Minimalism
descriptioncnen
Every day, more people are involved in car accidents for texting and driving. To make drivers aware of this issue, we decided to use one of the most common elements, when it comes to writing: emojis. But we wanted to use them in a different way. So, we decided to show how they would look at 69, 85, 43 and 76 km/h to prove that texting and driving at the same time just doesn’t make sense.
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D&AD 2019
Wood Pencil Press & Outdoor
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