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Anyi Ancient Village Lantern Project

basics
Industry: Transport & Tourism
Media:Design & Branding
Style: Minimalism
descriptioncnen
This project was designed to create a new tourist attraction in the ancient village of Anyi in southern China. The unique charm of the area lies in the harmonious coexistence of the village, which preserves old traditional landscapes, and the rich natural environment symbolised by the 1,500-year-old camphor tree. In order to express the charm of this village, Nippon Design Center restored the original tradition of viewing the full moon during the Mid-Autumn Festival, giving lanterns new colours, shapes and functions. As a result, a unique landscape has emerged based on the tradition.
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awards
D&AD 2020
Shortlist Spatial Design
Design for Public Spaces
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