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Boy

Boy | Legoland Florida Resort | VML
Download Download JPG | 4800x2254px
basics
Industry: Transport & Tourism
Media:Outdoor
Market:United States
Style: Minimalism
descriptioncnen
EntrySummary

LEGOLAND Florida is a theme park designed for kids ages 2-12, which is a short span of years for kids to enjoy the park to its maximum potential. We created a print campaign that resonates with the insight every parent relates to — their kids are growing up, and it is only a matter of time before the kids get pulled toward their teenage lives.
BriefExplanation
credit
Brand:
Agency:
Production Company:
Producer:
Other credit:Entrant Company: VML, New York, USA
Global Chief Creative Officer, Debbi Vandeven, VML
North American Chief Creative Officer, Mike Wente, VML
Group Creative Director, Harsh Kapadia, VML
Group Director, Client Engagement, Becka Vigorito, VML
Supervisor, Client Engagement, Julia Mooradian, VML
Vice President, Marketing & Sales, Rex Jackson, LEGOLAND Florida Resort
Head of Marketing, Audrey Padgett, LEGOLAND Florida Resort
Associate Creative Director, Gabriel Jardim, VML
Associate Creative Director, Guto Monteiro, VML
awards
The One Show 2018
Merit Print & Outdoor
Promotional / Collateral / Posters - Single
Cannes Lions International Festival of Creativity 2017
Shortlist Outdoor
Travel & Transport
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