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Priceless
basics
Industry: Financial & Legal services
Media:TV & Cinema
Market:France
Language:French
Style: Minimalism
visual contents
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Brand:
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Description / Synopsis


SUMMARY
Priceless is our most important asset, said Larry Flannigan CMO MasterCard. Over the last 7 years in 35 European markets the Priceless campaign has migrated local legacy brand to MasterCard, closed awareness and preference gaps with a key competitor, helped to increase the volume of transactions made using its cards, growing revenues by 42%. It has out-performed growth of both the key competitor and the market, worked across several communications channels, entered into popular culture and is now viewed by Wall Street as a key asset in the valuation of the company pre-IPO.
awards
EACA Euro Effies 2006
Bronze
Financial Services
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