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See Beauty Not Gender

headlinecnen
Pantene has its biggest launch with a mobile first campaign co-created by transgender activists, influencers, and creators to raise the voice of the community on Facebook and Instagram.
basics
Industry: Beauty & Health
Media:Cyber
Published:Aug., 2018
Market:Thailand
Language:Thai
Style: Minimalism
descriptioncnen
#SeeBeautyNotGender - This mobile first campaign with social thinking at its core was co-created with celebrities, influencers, creators and activists from the Trans community. Short feed videos, images, streaming video and interactive IG stories, all made with, starring and directed by Transwomen challenged society to stop the unconscious bias. To stop focusing on their gender so much that it blinds them to all their other beautiful human qualities. What Thai Transwomen wanted the most to change, came through and resonated with authenticity. Along with seeding and amplification from the celebrity handles, a second wave of LGBTQI influencers and Thai cultural ambassadors mainstreamed the conversation.
credit
Brand:
Agency:
Chief Creative Officer:
Copywriter:
Art Director:
Account Manager:
Other credit:Senior Creative Group Head: Nonthaporn Ketmanee
United Chairman: Thor Santisiri
CEO: Subbaraju Alluri
CEO: Yashaswini Samat
Managing Director: Kanaporn Hutcheson
Group Client Service Director: Kanokkorn Seehapan
Group Account Director: Kantharat Teerarojjanawong
Planning Director: Navinda Kittisubkul
Planning Director: Neha Bansal
Planning Director: Siddika Dehlvi
Operations Service Director: Kanoksak Kanchanachutha
Project Manager: Anuchit Sannopphakun
Facebook Chief Creative Officer: Mark D'Arcy
Facebook VP, The Creative Shop: Rapha Vasconcellos
Facebook APAC Creative Lead: Juhi Kalia
Facebook Client Partner: Dhruv Chadha
Facebook Creative Strategist: Kenny Blumenshein
Facebook Creative Strategist: Nasheet Shadani
Facebook Editor: Nuqman Shaifuddin
Hello Filmmaker, Director: Tanwarin Sukkhapisit
Hello Filmmaker, Executive Producer: Chotirat Wareerattanarot
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