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Magic Noodles

basics
Industry: Media & Publishing
Media:Radio
Market:Spain
Style: Minimalism
credit
Brand:
Agency:
Chief Creative Officer:
Creative Director:
Copywriter:
Art Director:
Production Company:
Producer:
Other credit:Entrant Company: Y&R MADRID, Spain
General Creative Director, Martín Ostiglia, Young & Rubicam
Head of Art, Jesus Morilla, Young & Rubicam
descriptioncnen
BriefExplanation

Advertising has done much damage to rock music, its normal to hear famous songs in bad commercials, or commercials that change the lyrics of a well known song to sell a product.our client Mariskal Rock Radio is loyal to music, so they have few commercials playing. For that reason we wanted to do a campaign to promote a radio station that plays 12 hours of music without commercial breaks.
ScriptInEnglish

(MUSIC: male vocals)M:No close, they come from AsiaThey could be good for the heartForever feeding who we areThere´s nothing like noodles. Magic Noodles Taste I seek and are all for youEvery flavour is something newOpen mind for a spicy viewThere´s nothing like noodles. ANNCR:Advertising has done enough damage to rock music.Mariskal rock radioTwelve hours without commercial breaks
awards
Cannes Lions International Festival of Creativity 2017
Gold Radio
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