Second Chance
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| basics | |
| Industry: | Public interest & Non-profit |
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| Media: | Cyber |
| Market: | United Kingdom |
| descriptioncnen |
| How do we get people to reassess their prejudice against ex-offenders? An interactive pre-roll put the viewer in the position of interviewing an ex-offender. By subverting the 'Skip Ad' button, we challenged their beliefs. Each time they hit 'Skip Ad' the ex-offender returned, begging for a 2nd chance. However, if they didn’t 'Skip' him, he grew in confidence, telling of all the positive things he’s done to improve himself. |
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| Other credit: | Creative Team: Hugh Todd, Darren Keff, Phillip Meyler Technical Director: Peter Eichorn Digital Creative Director: Charlie Martin Digital Producer: Camille Simms Technical Director: Peter Eichhorn Sound Engineer: Miles Kempton, Milos Stojanovic |
| awards | |
 | D&AD 2014 Nomination Writing for Advertising Writing for Digital Marketing |
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| D&AD 2014 In-Book Digital Marketing Digital Adverts |
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