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BENCH

BENCH | IBM | Ogilvy
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basics
Industry: Professional & Public services
Media:Outdoor
Market:France
Language:English
Style: Minimalism
descriptioncnen
IBM’s ‘Smarter Outdoor’ campaign showed how advertising can inform and provide a public service simultaneously. City-dwellers can actually use our posters – specially built in the form of benches, shelters and ramps – to learn about ideas from around the world for improving cities. It received considerable social media attention from people who care about cities, design and ideas.
credit
Brand:
Agency:
Chief Creative Officer:
Executive Creative Director:
Copywriter:
Art Director:
Photography:
Account Supervisor:
Advertiser's Supervisor:
Other credit:Stephane Santana/Daniel Diego Lincoln (Concept)
awards
D&AD 2014
Nomination Branding
Brand Experience & Environments
D&AD 2014
Nomination Direct
Direct Response/Press & Poster
D&AD 2014
Nomination Graphic Design
Posters (Graphic Design)
D&AD 2014
Nomination Outdoor Advertising
Poster Advertising/Enhanced Posters
D&AD 2014
Nomination Outdoor Advertising
Poster Advertising Campaigns
D&AD 2014
Nomination Poster Advertising
Enhanced Posters
D&AD 2014
In-Book Art Direction
Art Direction for Poster Advertising
D&AD 2014
In-Book Direct
Art Direction for Direct
D&AD 2014
In-Book Outdoor Advertising
Ambient
D&AD 2014
In-Book Outdoor Advertising
Free Format
D&AD 2014
In-Book Poster Advertising
Free Format
The One Show 2014
Silver Pencil Outdoor
Outdoor Installations and Ambient - Campaign
Cannes Lions International Festival of Creativity 2013
Grand Prix Outdoor
Corporate Image
London International Advertising Awards 2013
Silver Design
Corporate Image
London International Advertising Awards 2013
Silver Outdoor
Poster Campaign
London International Advertising Awards 2013
Bronze Design
Environmental Installations/Displays - Temporary
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