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Petrol

basics
Industry: Miscellaneous
Media:Radio
Market:South Africa
Style: Minimalism
descriptioncnen
ScriptInEnglish
ANNCR: It’s the near future. Petrol has run dry. And everyone uses electric Ubers. They’re self-driving. So the small talk’s awkward. It’s the year of no more cash. And the Great Internet Crash. When Keith Richards takes his last breath. Then his last drink. It’s the year of Fast and Furious 23. When it’s almost time for the Terminator to be sent back in time. For the first time. Almost everybody has a chip in their wrist. Those who don’t, have a chip on their shoulder. The first tweet has been sent directly to a human mind. Hashtag brainwash. It’s the year a vacuum cleaner passes the Turing Test. At least I’m human. Or am I? Houses are 3D printed. But renovations still take twice as long. And you should see the fashion. Tinfoil. So hot right now. It’s the year we finally get Smellovision™. And everyone stops watching CSI. It’s 2028. Times change. Power doesn’t. Duracell batteries. Guaranteed to last for ten years in storage.
BriefExplanation
Going back was only the beginning. In this sequel to last year’s Times Change campaign, we’re heading to the future. By predicting the possibilities of the year 2028, we highlight the ten-year duration of our product. This fun, quirky peek at trends and events to come in politics, popular culture, the environment and technology, emphasises how much life can change. But the one thing you can rely on is a Duracell battery.
credit
Brand:
Agency:
Chief Creative Officer:
Executive Creative Director:
Copywriter:
Account Manager:
Production Company:
Other credit:Entrant Company: GREY AFRICA, Johannesburg, South Africa
Production Manager, Astrid MacKenzie, Grey Advertising
awards
Cannes Lions International Festival of Creativity 2018
Shortlist Radio and Audio
Sectors > Consumer Durables
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