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Without a ramp, a sidewalk is a wall

Without a ramp, a sidewalk is a wall | Movimento Superacao | Z+HAVAS
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basics
Industry: Public interest & Non-profit
Media:Cyber
Style: Minimalism
descriptioncnen
Write a short summary of what happens in the digital or ambient execution or campaign.

We invited graffiti artists to paint sidewalk curbs - the walls that only wheelchair users are aware of. Then we photographed the outdoor work and created a gallery on Instagram. On a website (www.calcadaemuro.com.br), we encouraged other artists to take action and paint sidewalk curbs that needed an access ramp. All graffiti works were mapped on Instagram to make it easy for City Hall to locate

Cultural/Context information for the jury

São Paulo is the largest city in Latin America, with a population of 12.2 million and more than 50,000 streets and avenues. The reality is that only 9% of sidewalks have access ramps. According to legislation, all of them should be accessible.
- Falta saber em Media Placement para a categoria Outdoor, quantos grafites foram feitos e quantas calçadas foram pintadas.
credit
Brand:
Agency:
awards
Cannes Lions International Festival of Creativity 2019
Bronze Outdoor
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