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9.58 Seconds – The world's fastest annual report

basics
Industry: Apparel, Clothing & Footwear
Media:Cyber
Style: Minimalism
descriptioncnen
Background

Create an annual report for the general meeting of shareholders and at the same time make the Puma brand core „forever faster“ experienceable in a surprising way.

Describe the creative idea (40% of vote)

Introducing the worlds fastest annual report. 240 Pages in 9,58 seconds. The 100 meter World Record of Usain Bolt.

Describe the execution (40% of vote)

The "fastest annual report in the world" combines facts with brand image and presents an interactive online report. While brand ambassador Usain Bolt sprints across the pages in world record time.

List the results (20% of vote)

The worlds fastest annual report became a world wide topic even faster.
credit
Brand:
Agency:
Production Company:
awards
Cannes Lions International Festival of Creativity 2019
Silver Design
Digital Design
Cannes Lions International Festival of Creativity 2019
Shortlist Design
UX, UI & Journey Design
Cannes Lions International Festival of Creativity 2019
Shortlist Digital Craft
Data Visualisation
D&AD 2019
Yellow Pencil Graphic Design
Annual Reports
The One Show 2019
Silver Pencil Design
Branding / Corporate Communications
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