NOTICE

The file is temporarily not accessible. Please try later!

NOTICE

The current file is MB in size and your download remaining (MB) is not sufficient.

Your monthly download limit(150MB) will reset 12:01 a.m. GMT on the 1st of each month.

NOTICE

Considering bandwidth cost, WELOVEAD provides limited free download service.

Please notice the following before downloading the file.

Befor Download MB
File size MB
After download MB

NOTICE

Due to busy traffic of our server for this moment, please wait seconds before you are able to download again.

LANI

LANI | Dove | Ogilvy
Download Download JPG | 3720x2480px
basics
Industry: Beauty & Health
Media:Outdoor
Market:Brazil
Language:English
Style: Minimalism
descriptioncnen
To move 96% of women to believe they are more beautiful than they think, the Real Beauty sketches campaign had to provoke women emotionally. With a limited media budget, the campaign depended on a powerful direct response; a response so strong it would make women feel different about themselves and thereby inspire them to share with others around the world. Like a spark that would light a thousand fires, our social experiment ignited the integrated campaign by touching a nerve amongst women and starting a global conversation about real beauty.
credit
Brand:
Agency:
Chief Creative Officer:
Executive Creative Director:
Copywriter:
Art Director:
Illustrator:
Account Supervisor:
Advertiser's Supervisor:
Planner:
Production Company:
Producer:
Director:
Other credit:Account Director: Ricardo Honegger/Thiago Lima
Head Of Client Service: Valeria Barone
Head Of Digital: Daniel Tartaro
Project Manager: Wagner Gomes
UXD: Pablo Moura/Fred Celestino
Sound Mix: Sam Casas/Lime Studio
Color Grading: Sean Coleman/Company 3
Editorial Grading: Paul Kumpata/Rock Paper Scissor
Online: A52 Staff/A52
awards
D&AD 2014
Yellow Pencil Integrated & Earned Media
Integrated
D&AD 2014
Nomination White Pencil
Advertising & Marketing Communications
D&AD 2014
In-Book Press Advertising
Press Advertising Campaigns
The One Show 2014
Silver Pencil Outdoor
Billboards and Transit - Campaign
The One Show 2014
Bronze Pencil Magazine
Full Page or Spread - Campaign
Cannes Lions International Festival of Creativity 2013
Gold Press
Corporate Image
Cannes Lions International Festival of Creativity 2013
Bronze Outdoor
Corporate Image
London International Advertising Awards 2013
Gold Outdoor
Consumer Campaign
London International Advertising Awards 2013
Gold Print
Use of Illustration Campaign
London International Advertising Awards 2013
Silver Outdoor
Use of Illustration Campaign
London International Advertising Awards 2013
Silver Print
Consumer Campaign
Latest Updated
Loading...
Sponsor