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This Is Living With Cancer

This Is Living With Cancer | Pfizer | Patients & Purpose
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basics
Industry: Pharmaceutical
Media:Cyber
Style: Minimalism
descriptioncnen
EntrySummary
Thanks to incredible advances in science and medicine, people with cancer today are living longer than ever before. However, the fact remains that few people outside the medical community are aware of this. While a cancer diagnosis has an undeniable impact on people’s lives, some people do not let it define them. They are so much more than their disease, and the stories we tell about them should reflect who they are as people. After all, a cancer diagnosis can give people a razor-sharp focus on life. The This Is Living With Cancer documentary shows the richness of their lives—the joys, fears, and hope that each new day brings.
Effectiveness
Using verité documentation, shot by Kyle Ruddick with anamorphic lenses, we give these deeply personal stories all the cinematic grandeur they deserve. This is their story. This Is Living With Cancer.
BriefWithProjectedOutcomes
Per FDA guidelines, we submitted all work for medical/legal/regulatory (MLR) review to ensure the accuracy of any claims included in the final content.
BriefExplanation
The gravity of a cancer diagnosis is undeniable. So is the inspiration each person provides. In the This Is Living With Cancer documentary, we followed five people living with cancer over the course of four months to showcase their powerful stories. They are people with fears, hopes and dreams. People with families and fierce artistic visions. People with lives they relentlessly fight to hold onto. They are Judi, Lindsay, Sachi, Billy, and Fred. Over 22 minutes, we witness how life can be fueled by a cancer diagnosis. This is their story. This Is Living With Cancer.
Audience
This documentary is for anyone living with cancer, and their families, friends, caregivers, and supporters. While we share the passions, hopes, fears, and dreams of five people living with cancer, we uncover many human truths. Thus, this film is for anyone who wants to feel inspired by others.
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awards
Cannes Lions International Festival of Creativity 2018
Shortlist Pharma
Disease Awareness & Understanding > Regulated
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