Xbox Design Lab Originals: The Fanchise Model
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| basics | |
| Industry: | Toys & Games |
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| Media: | Promotion & Event |
| Market: | United Kingdom |
| Language: | English |
| descriptioncnen |
| Xbox Design Lab sells customised controllers, but at a high price point. So to take cost out of the equation, and increase sales, Xbox asked gamers to claim ownership of their controller designs. The more people buy a design, the more it earns. It changed behaviour, turning gamers into entrepreneurs. Sports teams, flags, current events, causes – all inspired designs. Gamers promoted their designs on social channels, and Xbox amplified them in-store, online and in ATL media leading to a 350% sales lift. |
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| awards | |
 | D&AD 2018 Graphite Pencil Direct Direct Integrated Campaigns |
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| D&AD 2018 Wood Pencil Direct Direct Product & Service |
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