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TUMBLE

basics
Industry: Non-alcoholic drinks
Media:TV & Cinema
Market:Australia
Language:English
Style: Minimalism
descriptioncnen
Brief Explanation
Tumble is the story of Schweppervescence and it's unique and powerful ability to ignite the senses. The commercial follows a lead character who magically appears at the top of a snowy mountain dressed inexplicably in a well tailored suit. The ad follows this character as he deliberately throws himself over the edge of the mountain and somehow manages to gracefully and magically tumble down the mountain without ever hurting himself. In fact he's clearly enjoying himself. As he tumbles down the mountain, across grassy plains and through lush rain forests he is joined by other tumblers. The commercial concludes when the tumblers all plunge into a pristine lagoon and are surrounded by glorious, swirling Schweppervescence.

Creative Execution
The director felt it was critical that the majority of all the scenes be captured 'in camera' and that the final spot feel very real, visceral and every word in the treatment... As a result the production itself was extremely challenging as teams of stunties and riggers built 30 metre towers and rigging lines all over the North and South Islands of New Zealand to support the performers tumbling down otherwise unnavigable terrain. The client insisted on the feeling being euphoric and that meant the director and team had to traverse the world of real and bruising tumbling with a sense of aerial ballet.

A period of stunt testing established the technique for the tumble on wires and rigging. Then each performer got a rehearsal period of 2 to 3 days to familiarise with the action. However each location threw out a unique set of challenges that nothing could prepare us for, and each surface, location and terrain offered up many challenges to work around to execute the stunts.

Most of the final diving footage was achieved in a 10 metre diving pool and green screened behind it. All the rigging and this greensceen had to be comped and removed from frame accordingly.
Cast and crew worked extremely hard in a number of difficult and often remote locations and terrain, ranging from glaciers at 6, 500 feet, to the bottom of waterfalls to achieve the end result.
credit
Brand:
Agency:
Executive Creative Director:
Copywriter:
Art Director:
Account Supervisor:
Account Manager:
Production Company:
Producer:
Director:
Cameraman:
Editing:
Sound Design:
Other credit:Senior Flame Artist: Justin Bromley/Flame Artist: Julian Ford/Grade: Ben Eagleton For Fuel
D'oyley Carte Opera Company - Hms Pinafore/Music Supervision: Karl Richter For Level Two Music
Special Effects/Computer Graphics: Vfx: Fin Design/Effects
Colourist: Ben Eagleton
Artist: D'Oyly Carte Opera Company
Music Composition: Gilbert & Sullivan
Sound Supervisor: Mark Mitchell
Music Producer: Karl Richter
Music Supervisor: Karl Richter
Visual Effects Company: Fin Design & Effects
awards
D&AD 2014
In-Book Film Advertising Crafts
Cinematography for Film Advertising
Cannes Lions International Festival of Creativity 2013
Gold Film Craft
Best Production Value
Cannes Lions International Festival of Creativity 2013
Silver Film Craft
Visual Effects
London International Advertising Awards 2013
Silver TV/Cinema/Online Film
Direction
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