NOTICE

The file is temporarily not accessible. Please try later!

NOTICE

The current file is MB in size and your download remaining (MB) is not sufficient.

Your monthly download limit(150MB) will reset 12:01 a.m. GMT on the 1st of each month.

NOTICE

Considering bandwidth cost, WELOVEAD provides limited free download service.

Please notice the following before downloading the file.

Befor Download MB
File size MB
After download MB

NOTICE

Due to busy traffic of our server for this moment, please wait seconds before you are able to download again.

NoitulovE (Evolution)

Download WEB 480×360 px HQ coming soon
headlinecnen
Good things come to those who wait
basics
Industry: Alcoholic drinks
Media:TV & Cinema
Published:Oct. 3, 2005
Market:United Kingdom
Language:English
Style: Minimalism
visual contents
credit
Brand:
Agency:
Creative Director:
Copywriter:
Art Director:
Account Manager:
Planner:
Production Company:
Producer:
Director:
Editing:
Music:
Sound Design:
Other credit:Production Company Producer Johnnie Frankel
Editing Company Cut + Run
Special Effects / VFX William Bartlett
Recording Studio Wave
Music Company / Composer Soundtree
Cinematography Jess Hall
Marketing Manager Georgina Meddows-Smith
descriptioncnen
"Noitulove" (or "Evolution" spelt backwards) tells the story of three friends who have journeyed through evolution to reach the ultimate reward: A pint of GUINNESS. The action starts in the pub where the three men are enjoying a pint of the black stuff before the film starts to run in reverse as they devolve into prehistoric figures, mammals and flightless birds. In the final scene, the trio appear as mudskippers sipping from a muddy puddle with great dissatisfaction. The film resolves with the line "Good things come to those who wait" and a view of the ultimate pint.

Context


The brewers of GUINNESS® beer are revamping their award-winning advertising campaign, "Good things come to those who wait" with a new ad set to air in cinemas and on TV from October 3rd.

Philosophy/Solution


Marking 50 years of iconic GUINNESS TV advertising, the £1million production called "NoitulovE" positions the beer as the ultimate pint.

Georgina Meddows-Smith, Marketing Manager for GUINNESS beer, comments: "Over the years, we’ve developed a number of iconic advertising campaigns that our Guinness drinkers enjoy and recognise. Quality has always been a big focus for the brand. Bringing back 'Good things come to those who wait' has allowed us to reinforce this in our advertising in a compelling way that celebrates Guinness as the ultimate pint." "This has been a labour of love for us and we are thrilled to be developing 'Good things to those who wait' for Guinness again" said Cilla Snowball, Chairman of AMV BBDO.
Shot on location in Iceland, "Noitulove" features the country's dramatic landscape of steaming mud baths, volcanic terrain and iceberg lakes. It employs an ambitious range of production techniques and special effects including CGI, time-lapse filming, prosthetics, live action, stills photography, green screen and stock footage.
awards
Cannes Lions International Festival of Creativity 2006
Grand Prix
Alcoholic Drinks
Clio Awards 2006
Gold
Product/Service
Clio Awards 2006
Gold
Direction
Clio Awards 2006
Silver
Editing
D&AD 2006
Yellow Pencil
TV & Cinema Crafts / Special Effects
FAB Awards (International Food and Beverage Creative Excellence Awards) 2006
FABulous Award
TV
FAB Awards (International Food and Beverage Creative Excellence Awards) 2006
FAB Award
TV / Alcoholic Drinks
Golden Award of Montreux 2006
Gold
Golden Award of Montreux 2006
Gold Medal
Humor
Golden Award of Montreux 2006
Gold Medal
Beverages Alcoholic
International ANDY Awards 2006
Silver
Alcoholic Beverages
London International Advertising Awards 2006
Winner
Beverages - Alcoholic
London International Advertising Awards 2006
Winner
Original Music with Lyrics
London International Advertising Awards 2006
Winner
Special Effects
The Art Directors Club Annual Awards 2006
Silver
TV Commercial over 30 Seconds
The One Show 2006
Gold Pencil
Consumer Television / Over :30 - Single - max. :90
Eurobest - The European Advertising Festival 2006
Gold
Alcoholic Drinks
The Cresta Awards 2006
Grand Prix
Television
British Arrows 2006
Gold
Alcoholic Drinks
British Arrows 2006
Silver
Commercials shown in cinema and on TV
British Arrows 2006
Silver
Best 60 seconds or less
British Television Advertising Craft Awards 2006
Best Crafted Commercial
British Television Advertising Craft Awards 2006
Winner
Best Direction
British Television Advertising Craft Awards 2006
Finalist
Best Computer Animation
British Television Advertising Craft Awards 2006
Finalist
Best Use of Recorded Music
British Television Advertising Craft Awards 2006
Finalist
Best Video Post-Production
EPICA (Europe's Premier Creative Awards) 2005
Epica d’Or
EPICA (Europe's Premier Creative Awards) 2005
Winner (Gold)
Alcoholic Drinks (B)
The Kinsale Shark Awards
Gold
International TV: Alcoholic Drinks/Beer
The Kinsale Shark Awards
Gold
International Craft: Best Post-Production/Special effects
Latest Updated
Loading...
Sponsor