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Tomorrow's News

Tomorrow's News | Sandy Hook Promise | BBDO
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basics
Industry: Public interest & Non-profit
Media:Promotion & Event
Market:United States
Style: Minimalism
descriptioncnen
The message behind this film is simple: shootings can be stopped if you know the signs. That's the premise behind this fictitious news report about a shooting that's expected to happen tomorrow. The piece was shared in 146 countries, earned over a billion impressions, and helped Sandy Hook Promise surpass its fundraising goal of $1 million.
credit
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Agency:
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awards
Clio Awards 2018
Bronze Branded Content
Film
D&AD 2018
Graphite Pencil Film Advertising
Public Service Commercials
D&AD 2018
Graphite Pencil PR
Use of Media Relations
D&AD 2018
Wood Pencil Media
Use of PR
D&AD 2018
Wood Pencil Writing for Advertising
Writing for Digital Marketing
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