NOTICE

The file is temporarily not accessible. Please try later!

NOTICE

The current file is MB in size and your download remaining (MB) is not sufficient.

Your monthly download limit(150MB) will reset 12:01 a.m. GMT on the 1st of each month.

NOTICE

Considering bandwidth cost, WELOVEAD provides limited free download service.

Please notice the following before downloading the file.

Befor Download MB
File size MB
After download MB

NOTICE

Due to busy traffic of our server for this moment, please wait seconds before you are able to download again.

Nike Australian Marriage Equality Swoosh Vote

Nike Australian Marriage Equality Swoosh Vote | Nike | Wieden+Kennedy
Download Download JPG | 2400x1900px
basics
Industry: Apparel, Clothing & Footwear
Media:Design & Branding
Market:United States
Style: Minimalism
descriptioncnen
Synopsis
Nike has a long history of speaking up for causes that reflect its values and beliefs. One of those beliefs is that gender equality should exist everywhere, for everyone, both on and off the field. So in 2017, when Australia called a national vote to decide whether same-sex marriage should be legalized, Nike wanted to show up in the market and make a statement that showed its support of gender equality.
Strategy
Despite the importance of the vote, voting was not compulsory. So we needed a creative solution that went beyond just a symbolic gesture showing Nike’s support as an organization, and actually created a noticeable reminder to vote.
Outcome
Nike’s giant gesture resonated with the Australian public, generating noise and reposts on social media and being seen in some of the country’s highest-traffic shopping areas. The logo was quickly adopted by the sporting community, including athletes like Moana Hope and Samantha Kerr. And maybe the best result of all? Australia voted “yes” to marriage equality.
Execution
From storefront signage to receipts and even custom Nike shoes, we turned every kind of swoosh out in the world into a vote for marriage equality. We also sent specially designed apparel and footwear to Australia’s top athletes and created projections and print and outdoor posters to line the streets around major sporting events in Sydney and Melbourne.
CampaignDescription
For the month leading up to the vote, Nike turned its iconic logo into a reminder to vote and a symbol for equality.
BriefWithProjectedOutcomes
The vote divided the nation, with many groups, parties, and corporations coming out against the legalization of same-sex marriage. This context meant that brands and personalities were more hesitant to put their weight behind the cause.
credit
Brand:
Agency:
Production Company:
awards
Cannes Lions International Festival of Creativity 2018
Shortlist Sustainable Development Goals
Reduced Inequalities
The One Show 2018
Silver Pencil Print & Outdoor
Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign
The One Show 2018
Merit Design
Branding / Logo
Latest Updated
Loading...
Sponsor