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Unseen Stars

basics
Industry: Professional & Public services
Media:Ambient & Interactive
Market:United States
Style: Minimalism
descriptioncnen
Women are often overlooked in the sciences. As a STEM leader, GE believes that great female scientists should be treated like stars. Grand Central Terminal is known for the constellations painted on its ceiling depicting mythical heroes. These were replaced with female scientists projection-mapped onto the ceiling, stopping New Yorkers in their tracks.
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awards
Clio Awards 2018
Bronze Brand Design
Spatial Design
D&AD 2018
Wood Pencil Digital Design
Digital Environments
D&AD 2018
Wood Pencil Spatial Design
Installation Design
The One Show 2018
Silver Pencil Branded Entertainment
Experiential / Live Events
The One Show 2018
Merit Branded Entertainment
Innovation in Branded Entertainment
The One Show 2018
Merit Design
Experiential / Environmental / Indoor Spaces
The One Show 2018
Merit Direct Marketing
Craft / Art Direction - Single or Campaign
The One Show 2018
Merit Interactive
Experiential / Digital Installations
The One Show 2018
Merit Public Relations
Events & Experiential
Cannes Lions International Festival of Creativity 2017
Shortlist Design
Digital Installations & Events
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