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UNIQUELY UNIQLO: A Global Campaign

Download WEB 480×270 px HQ coming soon
basics
Industry: Apparel, Clothing & Footwear
Media:Design & Branding
Style: Minimalism
credit
Brand:
Agency:
Creative Director:
Photography:
Design:
Editing:
Retouch:
Other credit:Computer Graphics Artist: Joe Steel
Stylist: Saeko Narita
Music Composer: Javier Weyler
Creative Agency: Mona Kim Projects
Contractors: VER, XL Video, New Project, PlayNetwork, Principal Co.
Design Manager: Mi-Hee Yi, Margaret Kinuko, Tomohiro Kaji, Colleen Fagan
Marketing Manager: Jean-Emmanuel Shein, Hisako Puit, Sarah Walton, Quentin Gerard-Pigeaud
descriptioncnen
UNIQLO-commissioned holiday campaign to unify brand presence/create visual impact across multi-channels–globally. To render cliché-ridden "holiday" in uniquely UNIQLO way, we drew from mundane acts of folding/unfolding, wrapping/unwrapping. Origami-inspired folding actions of products in stop-motion (with soul of their own) came to life on digital facades, cinema spots, digital billboards, online, in-store. In 6 flagships across EU, US, Japan, +200-LED-driven site-specific branded art installations of monolithic scales introduced bold & brash "army" of products choreographed to original beat.
awards
D&AD 2014
In-Book Branding
Brand Experience & Environments
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