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Farewell to Boring Beer

basics
Industry: Non-alcoholic drinks
Media:Design & Branding
Published:Oct., 2018
Market:Ukraine
Language:Ukrainian
Style: Minimalism
credit
Brand:
Agency:
Executive Creative Director:
Creative Director:
Copywriter:
Art Director:
Design:
Account Supervisor:
Account Manager:
Producer:
Other credit:Head of studio: Mariia Teterin
Motion Designer: Oleksiy KatrukClient Service Director: Iryna Danylevska
descriptioncnen
CHALLENGE
hike is a mass market beer, produced by one of Ukraine's biggest breweries. It needed a redesign of its completely outdated, 14-year-old label. The brand wanted to compete with the new kings of the market – craft beer, cidre and hard lemonade. So the label needed to stand out and be visible and strong.

SOLUTION
A simple, edgy visual identity that's revolutionary in the category.
We removed all the ‘beer’ cliches – no hops, no mills, no barrels. This allowed the brand to achieve a minimalistic identity while maintaining a bold, punchy and expressive visual code.
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