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Famous Speeches Collection

Famous Speeches Collection | Editions Points | Marcel
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basics
Industry: Media & Publishing
Media:Design & Branding
Market:France
Style: Minimalism
descriptioncnen
Brief Explanation:
Editions Points, a French publishing house, has published the famous speeches collection to underline the important role they have played in our past and consequently in our present.

Describe the brief from the client:
Some speeches have deeply influenced the world we are living in. They have brought revolutions, wars, peace or unifications. They have changed the consciences and raised the nations. In a word, they have changed History.

Description of how you arrived at the final design:
To promote this collection, we have created posters on which we can read the title of a speech. Each letter has been designed to show an event so that reading the entire title we chronologically watch what the speech has changed in our History, making us measure the impact of its text

Indication of how successful the outcome was in the market:
After the launch of the campaign, Editions Point customers started to ask specifically for the famous speeches special collections. Sales went up by 15% within 2 weeks.
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awards
Cannes Lions International Festival of Creativity 2010
Bronze Design
Corporate or Brand Identity/Posters
EPICA (Europe's Premier Creative Awards) 2010
Winner (Gold) Press
Illustration
EPICA (Europe's Premier Creative Awards) 2010
Silver (Finalist)
Media
EPICA (Europe's Premier Creative Awards) 2010
Silver (Finalist) Press
Graphic Design
Eurobest - The European Advertising Festival 2010
Gold Design
Posters
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