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The 1000 Miles of Luca

basics
Industry: Public interest & Non-profit
Media:TV & Cinema
Market:Argentina
Style: Minimalism
descriptioncnen
The creative in charge of the campaign is the father of a boy with Down’s syndrome. Pablo explained his first reaction when Luca was born and how everything changed later: ‘Little by little, Luca appeared and the Down’s syndrome disappeared’. Based on Pablo’s experience, we wanted to create a story about inclusion and love, instead of something that was a fiction written purely for advertising. This led us to produce a short road movie, starring Pablo and his son as they participated in ‘The 1000 Miles Sport’, a classic car rally that is held in the beautiful region of Patagonia.
credit
Brand:
Agency:
Chief Creative Officer:
Executive Creative Director:
Producer:
Director:
Cameraman:
Editing:
Music:
Sound Design:
Post Production:
Other credit:Music Producer: Fred Schindler
Brand Manager: Julio Suaya
awards
Cannes Lions International Festival of Creativity 2014
Gold Film
Branded Entertainment Internet Film
D&AD 2014
In-Book TV & Cinema Advertising
Long Form Branded Content - Documentary
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